'Potbelly' at Dubai Mall

A couple owning an antiques shop in Chicago, Illinois, in order to retain customers fussing over antique items long enough in the store to make a buy, hit upon an idea to serve sandwiches to customers while they deliberated on the buy. This was in 1977. The shop started attracting customers in scores, not so much for antiques but for their sandwiches.The antiques shop was initially called Hindsight.
In 1996 an enterprising young man Bryant Keil bought the antiques store and turned its sandwich into a global brand - Potbelly. The sandwich, which has over 280 outlets in the US, has a presence in Dubai Mall.